Beavers Community Primary School increased revenue by £1,500+ a month

The results

Increased revenue by £1,500+ a month
30+ extra bookings a month on their 7-a-side 3G pitch
34.5% of bookings at Beaver’s Lodge are made on an ad-hoc basis through Playfinder
87.6% of all bookings made online
Improved SEO presence ranking in top 3 for key terms

Beavers Community Primary School is a School based in Hounslow. The school joined Playfinder in February 2019 before adopting the Bookteq software upon its launch in September 2020.

beavers lodge — Beavers Community Primary School

“The aims in our business plan 2020/21 included raising awareness of the site and encouraging organised and grassroots teams to access the facility.” – Barbara Moses, Community Liaison Officer

Site facilities:

7-a-side floodlit 3G pitch
7 -a-side grass pitch
9-a-side grass pitch

Barbara commented on the partnership thus far, “The booking system has reduced the amount of time spent on dealing with availability issues and increased the number of bookings overall”.

Booking behaviours and habits

Beavers Community Primary School partnered with Playfinder to maximise the utilisation of facilities during out of school hours. As a result of the partnership, Playfinder managed to average 30 extra bookings a month on their 7-a-side 3G pitch which is after school hours and at weekends.

Managing online bookings with Bookteq also grants venues a listing on the Playfinder app, allowing players to view availability and book on the go.

As a result of this:

28.2% of new bookings at Beavers Lodge are made through the Playfinder app
35% of bookings at Beavers Lodge are made on an ad-hoc (1 booking) basis through Playfinder

Payments & breakdown

Before the relationship started the primary school were logging payments manually (cash, POS terminal, bank transfer). As a result of adopting the Bookteq software, Barbara and other staff have enjoyed saving time chasing payments and issuing invoices.

“Playfinder provides detailed breakdowns each month of bookings received and payments made.” – Barbara

Payment breakdown:

31.3% made via Bookteq payment request
56.3% made via payment on Playfinder instant calendar
12.4% of payments logged manually (e.g. cash, POS terminal, bank transfer)

beavers lodge online calendar — *Beavers Community Primary School – Playfinder instant online calendar*

Visibility

Playfinder actively promotes all spaces and facilities via their various marketing touchpoints to ensure maximum visibility for all partner venues.

“Beavers Sports Lodge committee is supportive of continuing with Playfinder as the general bookings have increased over the last two years, with different individuals/clubs utilising the Lodge because of the advertising of the site by Playfinder.” – Barbara